April in Geneva has always been an irresistible pilgrimage for watch enthusiasts. In 2025, the Watches and Wonders Geneva fair is scheduled from April 1st to April 7th, and once again, this Swiss city welcomes watch brands, collectors, media professionals, and fans from around the world. As a cornerstone of the watchmaking industry, Rolex remains one of the most highly anticipated participants. It is not just a name—it’s a symbol of quality, tradition, and innovation.
This time, Rolex did not disappoint. At this year’s fair, the brand unveiled a stunning array of new models. From material innovation and movement upgrades to the continuation of vintage-inspired designs, Rolex once again demonstrated that it remains firmly at the forefront of the horological world.
1. Oyster Perpetual Explorer “Everest Shadow”
A tribute to the spirit of exploration, this new Explorer model maintains the classic 36mm size while introducing a unique “Dark Ice Grey” dial for the first time. The three-dimensional luminous markers deliver a rich visual depth under varying lighting conditions. The case is made of RLX titanium, known for its lightweight and robust properties, offering an exceptionally comfortable wearing experience.
2. Cosmograph Daytona “Meteorite Carbon Edition”
Rolex continues to push the boundaries of materials and design within its Daytona line. This new model fuses meteorite texture with black carbon fiber, creating a dial that is both mysterious and dynamic. Complemented by a black Cerachrom ceramic bezel, the watch radiates speed and sophistication. It is powered by an upgraded Calibre 4132 movement, now offering a power reserve of 72 hours.
3. Day-Date 40 “Jade Green Dial”
Often dubbed the “President’s Watch,” the new Day-Date with a jade green dial is an exquisite marriage of elegance and opulence. The 18K white gold case is paired with a dial carved from natural jade, with each pattern uniquely its own. The signature day and date windows remain precise and legible, showcasing Rolex’s relentless attention to detail.
4. Yacht-Master 42 “Everose on Rubber”
Rolex refines its winning combination of Everose rose gold and the Oysterflex rubber strap, now debuting a matte-finished metal bezel for the first time. This subtle yet luxurious touch gives the piece a sport-luxury duality—perfect for both business and leisure settings.
Each year, Rolex’s presence at Watches and Wonders is heralded as the “compass of the watch world.” The brand’s commitment to in-house movements, self-cast precious metals, and in-house production of nearly every component exemplifies vertical integration at its finest. This allows Rolex to maintain total control over the quality of its timepieces.
At the same time, Rolex never blindly follows trends. Instead, it injects contemporary sensibilities into its timeless designs. This philosophy of “evolution within stability” is the foundation upon which Rolex has stood firm for over a century.
When discussing Rolex, the topic of replica watches is often inevitable—and controversial. This article does not promote any illegal activity but aims to approach the issue with empathy and rationality.
For many people, their first encounter with a Rolex wasn’t through owning a genuine piece, but rather seeing a replica on a friend’s wrist or spotting a familiar silhouette in a film. In a sense, the existence of replica Rolex watches reflects the global admiration and aspiration for the brand.
Of course, we must acknowledge that replicas can never replace genuine Rolex watches. From the precision of the movements to the polish of every detail, and the heritage behind the brand, replicas are ultimately superficial imitations. However, we shouldn’t hastily condemn those who admire the design or feel emotionally connected to the style. For many, their journey as a collector began with a replica—and eventually led them to acquire their first authentic Rolex.
Watches and Wonders 2025 has once again proven that Rolex is more than a watch—it is a cultural legacy and a testament to craftsmanship, precision, and taste. Whether you own a genuine Rolex or once cherished a replica, both represent your respect for time and your pursuit of dreams.
The story of horology continues to unfold—and Rolex remains the name that leads the way. Let’s look forward to what the 2026 exhibition will bring, and how this “King of Time” will once again captivate the world.
